Stop Winging It, Start Winning It — New Generation Selling Challenge
Monthly Challenge — Enrollment Open

Stop Winging It.
Start Winning It.

You're good at what you do. But when it's time to sell it, something breaks down. It's not you — it's the missing system. This 5-day challenge gives you the framework to fix that.

📅
5 days · 60 min each · Live on Zoom
🎯
Small cohort · Real coaching · No fluff
⚡
Includes 24/7 access to AskAlex AI
Claim Your Spot — $47 → See what's inside ↓

One-time registration · No recurring charges · Seats are limited each run

You're not alone in this

Most people who are brilliant at their work were never actually taught how to sell it. They learned by fumbling. And the fumbling leaves a mark.

The Over-Explainer
You answer every question before they ask it and talk yourself right out of the close.
The Discount Reflex
The moment they hesitate, you drop the price — and wonder why they stop respecting it.
The Hope-Proposal Cycle
You send the proposal feeling great. Then silence. You follow up. More silence.
The Post-Call Replay
You lie awake replaying what you should have said — and it's eating your confidence.
The Urgency Vacuum
Conversations go great but never go anywhere. "Let me think about it" is where deals go to die.
The Sunday Dread
A week with sales conversations in it feels heavy before it even starts.

If two or more of those hit close to home — that's the sign you need a system, not a pep talk.

I'm ready for the system →
The challenge

Five days. One framework.
A system you'll actually use.

Every session is 60 minutes. Every session builds on the last. This isn't a webinar series — it's a week of real work with a live coach in the room.

Prep Day
Welcome to the Challenge
Get set up, meet your cohort, and complete your IPRE pre-work with AskAlex. You'll arrive on Day 1 already holding your numbers.
60 min
Core Day 1
Why Sales Feels So Hard
We name the patterns — including yours — and explain the neuroscience behind why even the smartest people struggle to close.
60 min
Core Day 2
The Full Cost of Winging It
You calculate your complete IPRE: what winging it is actually costing you annually in revenue, time, risk, and emotional toll.
60 min
Core Day 3
The Framework That Changes Everything
Your first live tool: the 3-Question Discovery Framework. You'll practice it in breakout rooms and leave with something you can use tomorrow.
60 min
Pitch Day
Your Next 90 Days
Live hot seat coaching on real situations, the complete system revealed, and a clear path forward — whatever that looks like for you.
90 min
What you walk away with

Not theory. Actual tools.

✓
Your complete IPREThe exact annual cost of not having a system — in numbers you calculated yourself.
✓
The 3-Question Discovery FrameworkA repeatable structure for opening conversations that qualify without interrogating.
✓
Pattern recognition for your own behaviorYou'll know exactly which of the 12 patterns you run — and why — by Day 2.
✓
A clear next stepWhether that's the cohort, 1:1 coaching, or just putting what you learned into practice — you'll leave with a plan.
✓
A cohort of people who get itFive days with business owners and salespeople working through the same stuff. That community doesn't disappear after Pitch Day.
✓
Less shame. More confidence.Naming the patterns — and understanding why they happen — changes how you walk into the next conversation.
⚡ Included with registration

Your AI thought partner.
Available 24/7.

During the challenge, you get full access to AskAlex — a purpose-built AI trained on Patrick's methodology. Between sessions, when questions come up, when you want to process a fumbled call — AskAlex is there.

  • Guides you through your IPRE pre-work before Day 1
  • Between-session prompts that extend the live coaching
  • Real-time feedback when you practice the 3-Question Framework
  • Available after the challenge ends for ongoing subscribers
You
I just fumbled a discovery call. The prospect said "let me think about it" and I froze. What did I miss?
AskAlex
That's the Urgency Vacuum — and it's fixable. When someone says "let me think about it," it usually means one of three things: they don't understand the cost of waiting, the timeline isn't clear, or there's an objection they haven't named yet. Which of those felt true on the call?
You
Probably the first one. I never really quantified the cost of inaction with them.
AskAlex
That's Question 2 of the Discovery Framework — "If nothing changes in the next 12 months, what does that cost you?" You can still go back. Want to work through what to say in the follow-up?
👤
IPRE
Original Framework
NGS
Methodology
Your coach

Patrick Seaton
Built this from the inside out.

Patrick didn't start as a sales trainer. He started as someone who was really good at his work and struggled to sell it — just like you. What came out of that struggle was the IPRE Framework and the New Generation Selling methodology.

The challenge isn't Patrick on a stage telling you what to do. It's Patrick in a room with you, watching your patterns, naming what he sees, and coaching you through your actual situations. That's what five days with him looks like.

This challenge is NOT
  • ✗A recorded course you watch at 2x speed and never finish
  • ✗Generic sales tips you've already heard before
  • ✗High-pressure upsell theater disguised as a challenge
  • ✗For people who want to keep pitching harder
  • ✗A substitute for showing up — miss a day and you'll feel it
Register now

Five days that
change the next year.

One registration. One week. A framework you'll use in the very next sales conversation you have.

$47
One-time registration No subscription. No hidden fees.
  • →All five live sessions with Patrick (Prep Day through Pitch Day)
  • →Full challenge access in the NGS community platform
  • →24/7 AskAlex access throughout the challenge week
  • →All session recordings for 48 hours post-session
  • →Daily post-session email recap and next-day prep

Claim Your Spot

Next challenge launches soon. Seats are limited each run.

🔒 Secure checkout · Satisfaction guaranteed · No spam, ever

Common questions

Before you register

I've never been in a sales challenge before. Will this work for me?
Yes — and it may work better for you than for people with bad habits already baked in. The challenge is designed for people who are new to selling or who learned by winging it. We start from the ground up.
What if I can't attend a session live?
Replays are available for 48 hours after each session. That said — show up live if you can. The breakout rooms, the chat, and the energy of the cohort don't exist in a replay. The people who get the most out of it show up.
Is this a sales pitch for more expensive programs?
On Pitch Day, Patrick makes an offer for his 1:1 coaching program. That offer is completely optional. The challenge delivers real value whether or not you buy anything else. The $47 is not a loss leader — it's the product.
What's AskAlex and do I have to use it?
AskAlex is an AI tool trained on Patrick's methodology — it guides you through your IPRE pre-work and supports you between sessions. You don't have to use it. But participants who do consistently arrive on Day 1 more prepared and get more out of the week.
I sell services, not products. Is this relevant to me?
This challenge was built for people who sell their expertise, time, and services — not product reps with a catalogue. If you are the product, this is for you.
What happens after the challenge ends?
You keep what you built — your IPRE, your framework practice, your cohort connections. Patrick will make a clear offer on Pitch Day for those who want to go deeper. And the NGS community stays open for everyone who attended.

You already know
something needs to change.

$47 and five days to find out what that change actually looks like.

Register Now — $47 →
New Generation Selling
Methodology: Patrick Seaton · Innovative Management Tools  |  Platform: Angela J. Buckley, PhD · Creatively Efficient LLC  |  © 2026  |  Privacy Policy · Terms